Building a Coaching Business

Build your coaching empire

This group coaching programme focuses on the practical and psychological aspects of building a coaching business.

You will be learning from the best, as Barefoot’s founder and CEO, Kim Morgan takes you through the process of setting up your own coaching business.

Each week, you’ll be joined by a guest speaker from a variety of backgrounds. The will share their stories on how they built their coaching businesses and the lessons they learnt along the way.

Course Details

Previous guest speakers have included:

  • Danielle Barbereau – Divorce Coach and Author of ‘After the Split’
  • Barry Ennis – Transactional Analysis (TA) Specialist and Founder of The Wake Up Method
  • Gary Cole – Founder and Managing Director of Archipelo Coaching
  • Anna Rasmussen – CEO & Founder of OpenBlend

New coaches who are new to self-employment and are looking for motivation, inspiration and practical support to think about their business plans, alongside other coaches who are all in the same position.

This will be run as a group coaching programme, providing lots of opportunity for self-reflection and co-coaching on aspects of starting a coaching business, including:

  • Defining your goal. What type of business do you want to build?
  • Who are your customers? Developing customer avatars
  • Selling and marketing
  • Getting seen and heard
  • Interferences – credibility, beliefs, money
  • Professional support
  • Business planning

There will be work between sessions and delegates will update the group on their progress at each session.

  • Have refined their goals for the business they want to build.
  • Developed clarity about their target market and clients.
  • Experienced group coaching in action and co-coaching with other delegates.
  • Learned from other successful business owners about the way they built their businesses.
  • Considered the best way of marketing their business, which plays to their strengths.

4 x 4-hour online sessions, all 13:00-17:00

  • Kim Morgan (MCC, CEO & Founder of Barefoot Coaching Ltd., MA, MCC, Visiting Research Fellow University of Chester, Grief Recovery Specialist, Author of The Coach’s Casebook and The Coach’s Survival Guide, Monthly columnist for Psychologies Magazine)

There will be work between sessions and delegates will update the group on their progress at each session.

There will be a guest speaker each session who will share their top tips for starting a coaching business, followed by a Q and A.


This short course is not a “train the trainer” course.  Our short courses generally provide introductions to complex and sometimes sensitive topics and the course, and the materials provided are not designed to equip delegates to deliver training in these areas.

The materials provided by Barefoot on this short course, such as any slides or notes, are Barefoot materials, designed for your personal use as a delegate on the course.  Please note that these materials should not be reproduced or distributed to third parties.

Building a Coaching Business